As a real estate agent, you spend considerable time branding yourself among peers and in your local market. Now you can brand your Facebook page using a customizable vanity URL. What’s a vanity URL? A typical URL for a Facebook profile has a random string of numbers following the “.com/.” Now you are able to create a URL based on your name, your team name, group name or even your market center – it can be almost anything! For instance, the Facebook page for Your First Home: The Proven Path to Homeownership is www.facebook.com/YourFirstHome.
Simplifying the URL will increase your searchability on popular search engines, such as Google, make it more memorable to your clients, and simplify the look when you add it to your Website, business cards or marketing pieces.
Steps to getting your vanity URL*:
- Click on the box at the top of your homepage that says “Set your username now.”
- Choose either a recommended username or create your own custom version (keep in mind usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
- Once your username is created, your new URL will read facebook.com/yourusername.
- Remember, you cannot change it, so type carefully (Tip: type it in Microsoft Word for spell check capabilities, then copy and paste it into the custom creation tool).
*If you have not created a Facebook account, new users are not eligible to claim their username until June 28.
Be sure to visit the Keller Williams Realty Facebook Pages: www.facebook.com/kellerwilliamsrealty; www.facebook.com/yourfirsthome; and www.facebook.com/realestateshift.
Want more tips like this? Look to the sidebar each week for more social media strategies!
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